Riké Franklin

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Skills

Positions Held

Solution Engineer Team Lead, 06/2021 – 07/2022
Outbrain, New York, NY

• Oversaw the technical integration and deployment of digital advertising products, driving business growth and reaching hundreds of millions of unique users
• Managed a global team of Solution Engineers by fostering a collaborative and high-performing environment
• Advised internal stakeholders and external executive clients on how to implement best recommendations powered by AI and machine learning algorithms to maximize engagement and increase revenue
• Spearheaded a large-scale integration project with WordPress, implementing a flexible categorization system for 500 million domains—an unprecedented volume for a single client—effectively overcoming infrastructure limitations
• Leveraged RESTful APIs to implement client-side and server-to-server integrations across mobile apps, newsletters, and websites, optimizing ad delivery and maximizing user engagement
• Improved the onboarding process by standardizing documentation for more transparency based on previous lessons learned, achieving a notable 66% improvement in team response time
• Developed personalized strategies during the pre-sales cycle to ensure successful integrations and a smooth onboarding experience
• Roadmapped new onboarding workflows to enhance the efficiency of technical integrations
• Facilitated discussions with the Product and Sales team to assess progress and blockers for product solutions
• Collaborated with the Head of Information Security and the Research & Development Manager to start a playbook for escalating cases involving malicious ads

IMPLEMENTATION ENGINEER - 10/2018 TO 12/2019


• Launched over 2,400 recommendation engines, driving significant revenue growth for publishers and retaining the company's competitive edge in digital advertising.
• Collaborated with the cofounder of AdNgin to implement and QA automated optimizations, resulting in higher revenue (RPMs) for publishers, higher click-through-rates (CTRs) for marketers, and improved experience for viewers.
• Designed widget layouts using HTML and CSS and spearheaded A/B testing for CNN as their designated subject matter expert, resulting in improved user engagement and increased RPMs.
• Engaged with external clients such as Fox News, Daily Beast, ESPN, and Salon to tailor designs, customize layouts, and circulate targeted content.
• Investigated HTTP status codes and read JSON data from network responses to troubleshoot and address issues with offline web recommendations.
• Deployed product solutions using internal tools or in bulk via PHP scripts and GNU Screen to manage long-running deployments on the server without interruption.
• Queried granular data using MySQL to determine how to enhance widget performance.
• Analyzed spikes in website traffic using Microsoft Excel, JSON, and Postman to identify anomalies, focusing on key metrics such as page views, CTRs, conversions, and user agents.

ASSOCIATE IMPLEMENTATION ENGINEER - 11/2016 TO 10/2018


• Collaborated with a Customer Support Specialist and Sales Engineer to create a client-facing document for Shopify users.
• Developed XPath solutions to scrape web pages for images and keywords for AI-based contextual advertising recommendations.
• Conducted in-depth investigations into contextual advertising machine-learning algorithms that failed to progress beyond the exploration phase.
• Created A/B Tests to determine which style of widgets perform better.
• Assisted with client calls to discuss bugs or pixel installations.
• Reported bugs to enhance content recommendation effectiveness and advancement.
• QAed internal PHP scripts and web applications to ensure teams won't encounter bugs.

PENGUIN RANDOM HOUSE - New York, NY
QA ENGINEER (EBOOK TECHNICAL SPECIALIST) - 12/2014 TO 06/2016


• QAed EPUBs to identify bugs and deployed error-free eBooks in bulk using Unix CLIs, reaching an estimated range of tens of thousands to millions of readers.
• Resolved XML errors for titles flagged by Amazon to improve accuracy.
• Published test cases for EPUB and MOBI behavior as a resource for the team to support troubleshooting efforts.
• Reviewed EPUBs, MOBI files, and bug reports for titles in a new conversion workflow.
• Instructed engineers on how to reproduce bugs found in EPUB and MOBI files.
• Monitored emerging trends for various e-reading platforms and industry changes.
• Collaborated with teammates to QAing AppleScripts and interactive eBooks to ensure the final product was error-free.
• Managed and QAed fixed-page EPUB3 titles on library applications to determine whether or not the files were supported.
• Applied fonts with CSS and updated EPUB files using XHTML.

ALBERT EINSTEIN COLLEGE OF MEDICINE - New York, NY
PROJECT COORDINATOR - 02/2014 TO 11/2014


• Designed logos, newsletters, posters, and web pages to promote a new volunteer patient visitation program at the campus hospital using Adobe InDesign, Illustrator, Photoshop.
• Managed volunteer management software to review volunteer records and coordinate schedules with the campus hospital.
• Published announcements to update volunteers on events, schedules, and program initiatives.
• Analyzed feedback from student volunteers to improve the patient visitation program.

DIGITAL CONTENT COORDINATOR (INTERN) - 06/2012 TO 08/2013


• Created keywords to manage digital assets and make content more searchable for the graphics department.
• Assisted with design and writing content for signage, the department web page, and a specialized Bat Mitzvah magazine using Adobe InDesign.
• Assisted with editing Annual Reports and the Einstein Medical Journal for students and faculty.
• Assisted with video production for various projects for different departments.
• Gathered expenses for supervisor to compare yearly budget to profit made.

HISPANIC COMMUNITY HEALTH STUDY/STUDY OF LATINOS (SOL) - New York, NY
RESEARCH ASSISTANT (INTERN) - 06/2010 TO 01/2012


• Prepared records for clinical manager, clinical interviewers, clinicians, recruiters, doctors, co-investigators, and participants.
• Entered data using the DMS System for data center records.
• Filed participant records to assist with organization and ease of access.

THE CENTER FOR RESEARCH IN ART AND TECHNOLOGY - Amherst, MA
COPYWRITER (INTERN) - 09/2012 TO 12/2012


• Crafted copy and refined content tailored to anglers and scientists.
• Collaborated with the client to redesign their website with a focus on enhancing the user experience.
• Edited and configured HTML and CSS files exported from Adobe Photoshop.
• Updated the design and iconography using Adobe Photoshop to improve visual appeal.

CONSULTING/PRO BONO SERVICES - Remote
12/2017 TO PRESENT


• Moderating online communities to promote a safe and engaging environment and resolve conflicts between members.
• Critiquing and editing creative projects such as book covers, manuscripts, and podcasts.
• Conducting technical interviews to assess domain-specific expertise.

Education

• B.A., University of Massachusetts-Amherst, 2009 - 2013
• Commonwealth Honors College
• Trinity College, University of Oxford, July-August 2011
• Independent Concentration in Writing, Multimedia, & Digital Culture
• Minor in Information Technology
• Specialization in Professional Writing and Technical Communication


• General Assembly, 2014
• Front-End Web Development


• NYU School of Professional Studies, 2015
• JavaScript

Notable Achievements

• Became the lead technical advisor in the U.S offices for high-profile accounts after delivering successful product solutions
• Revamped a client-facing technical questionnaire which decreased the pre-sales cycle SLAs for the Platforms Team by 33%
• Streamlined processes and automated manual tasks using various technologies and scripting languages, resulting in a reduction of one to eight hours of manual work, depending on the task.
• Helped increase web traffic by collaborating with teammates to write a script that adds a page to EPUBs
• Co-authored a forty-page user manual using Adobe Framemaker for students interested in becoming technical writers
• Designed and co-authored a thirty-page guide for students to improve their technical writing skills using Adobe InDesign
• Authored a thirty-page Microsoft 2010 user manual for humanities professors

September, 2016